BRIEF
Uratex adds another game-changer to its trusted lineup: the Bounce Pocket Spring Mattress, an innovation designed to bring accessible, hotel-quality comfort straight to Filipino homes.
CHALLENGE
How do you translate a mattress’s signature bounce into an experience that emulates the comfort of home?
EXECUTION
Cozy product setups and bounce-themed activities brought hotel-quality comfort to the Uratex Bounce mattress launch! Stage segments paired playful gameplay with ambassador sleep insights and the surprise reveal of the Uratex Comfort Cloud Pillow. A twin premiere of Kathryn Bernardo’s campaign video and SwitchAsia’s produced product video wrapped up the experience for a bouncy, fitting welcome.
