JD Sports Launch

BRIEF

JD is here! The biggest sports fashion and lifestyle apparel brand deserves a welcome that’s as awesome as its reputation.

CHALLENGE

Because JD Sports pushes us to be our own style, how can we give it a party that feels true to itself yet distinctly Pinoy?

EXECUTION

We threw a festive street party for JD Sports at the Glorietta Activity Center, turning it into a space for sneakerheads, fashionistas, and sports enthusiasts to rep their illest fits and witness a street-style showcase of JD Sports apparel. Nike, Adidas, Puma, and New Balance even joined the fun with their own booths. The welcoming party was loud, proud, and distinctly Pinoy—the only way for JD Sports to announce that it’s here.

BRIEF

JD is here! The biggest sports fashion and lifestyle apparel brand deserves a welcome that’s as awesome as its reputation.

CHALLENGE

Because JD Sports pushes us to be our own style, how can we give it a party that feels true to itself yet distinctly Pinoy?